Choosing CPA Offers

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For someone just getting into CPA marketing, the kind of different offer types can be puzzling – it might seem flooding out at first to try and work out what all the different offers are.

Some common types you will find in virtually any CPA network’s portfolio are free-trial offers, zip-submit offers, and e-mail-submit offers.

Let’s commence with free-trial offers, because they are so popular among both advertisers and the marketers who boost them. The reason is simple: These free trial offers are a great deal completely free to the customer, except for a small fee (as little as $1.95 or so) for shipping and handling. The customer gets a product they are fascinated for an incredibly low price, and the advertiser gets a worthful lead.

As a marketer, you might be curious how this profits you. Even though the offer is free, or nearly free, companies are often more than willing to pay generous commissions (as much as $20-$100 per lead). The reason is that many of these free trial offers are constrained persistence programs – by swallowing the free trial offer, the customer is agreeing to pay for more of the product when the free trial is up, often through a monthly auto-ship program.

All you need to concern about, however, is delivering the lead – retaining the customer is up to the advertiser. That means that you get a high commission on an offer that is easy to convert, and all you have to do is get the customer to the company’s landing page. Free-trial offers are favourite for a reason…

Another very basic type of CPA offer is a “zip submit.” All a visitor has to do in club for you to get paid is enter their zip code. You can be sure that the company running the promotion has a way to make money from the customer on the back end, but you as the CPA marketer get paid just for the customer’s zip code. These offers convert super well, although they are generally low-paying – you might earn as little as 75 cents to $1 for a zip submit, but if you can get a lot of traffic to them even small change can add up to big bucks.

Another similar kind of offer is an “e-mail submit.” You have plausibly heard many marketers say that “the money is in the list,” but building a list of pre qualified buyers can be tough, and so companies are willing to pay a lot for the right e-mail addresses. That’s where you enter: All the visitor needs to do is enter their e-mail address and you get paid. Like a zip-submit, the payouts can be a little low, but you can make up for that in bulk.

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